The Quench Report

Featured Posts

Innovation Has Never Been More Important - Quench Report Issue #40

Plus: The Value of Growth and Hot Jobs

Matt Rice

The Incumbents Strike Back - Quench Report Issue #39

Plus: New Hennessy Launch, Thirsty Insights In The News, and Hot Jobs

Matt Rice

Where Bev Alc Founders Come From - Quench Report Issue #38

Plus: MAS+ Post-Mortem, Ritual Zero Proof's RTD Bet, and Hot Jobs

Matt Rice

Meet Sip Margs - The Latest Sazerac Investment - Quench Report Issue #37

Plus: A Look Back At BFY Energy, Hot Jobs, and More

Matt Rice

SuperLyte - The Biggest Launch In Spirits History? - Quench Report Issue #36

Plus: Hot Jobs and More

Matt Rice

New To World For The Win - Quench Report Issue #35

Plus: Nowadays Launches Extra Light, Hot Jobs and More

Matt Rice

Sazerac's Two-Decade Growth Journey - Issue #11

PLUS: Target Tests THC Beverages, Hot Jobs

Matt Rice

Tito's Finally Has A Sibling - Issue #9

PLUS: Hot jobs, FIFCO USA overview, meet Wild AF NA Beer

Matt Rice

RTM: Cha Cha Cha Changes - Issue #5

PLUS: Cider, don't call it a comeback

Matt Rice

A brief history of Spirits RTDs - Issue #4

PLUS: A new package for [yellow tail]

Matt Rice

Wine - It is the worst of times, it is the best of times - Issue #3

PLUS: Your new favorite uncle just raised $7.5M

Matt Rice

A BRIEF HISTORY OF BEER BRANDS - ISSUE #1

PLUS: It's not Tyson vs Paul - but a look at GLP analyst concerns in Bev-Alc vs Food

Matt Rice

Archive

Innovation Has Never Been More Important - Quench Report Issue #40

Plus: The Value of Growth and Hot Jobs

Matt Rice

The Incumbents Strike Back - Quench Report Issue #39

Plus: New Hennessy Launch, Thirsty Insights In The News, and Hot Jobs

Matt Rice

Where Bev Alc Founders Come From - Quench Report Issue #38

Plus: MAS+ Post-Mortem, Ritual Zero Proof's RTD Bet, and Hot Jobs

Matt Rice

Meet Sip Margs - The Latest Sazerac Investment - Quench Report Issue #37

Plus: A Look Back At BFY Energy, Hot Jobs, and More

Matt Rice

SuperLyte - The Biggest Launch In Spirits History? - Quench Report Issue #36

Plus: Hot Jobs and More

Matt Rice

New To World For The Win - Quench Report Issue #35

Plus: Nowadays Launches Extra Light, Hot Jobs and More

Matt Rice

The Battle for Brown-Forman: Now Sazerac Enters the Ring - Quench Report Issue #34

Plus: Hot Jobs and More

Matt Rice

What the Pernod Ricard Brown-Forman Headlines Are Missing - Quench Report Issue #33

Plus: Hot Jobs and More

Matt Rice

Wine Has a Talent Blind Spot - Quench Report Issue #32

Plus: Clooney Is Back At It, Hot Jobs, and More

Matt Rice

Italian Wines - It's not just Chianti anymore - Quench Report Issue #31

Plus: Hurray Raises $5m, Hot Jobs, and More

Matt Rice

When You Stop Being As Important to Your Distributor - Quench Report Issue #30

Plus: Mezcal Returns to Growth, Hot Jobs, and More

Matt Rice

How To Legally Print Money - The Scaled Brand Platform - Quench Report Issue #29

Plus: New Innovation, Hot Jobs, and More

Matt Rice